From idea to shelf
foodfwd builds for brands that scale.
Capabilities
Across the full retail value chain.
Multiple disciplines move a brand from market read to shelf performance. Engage where focused support is needed – or run the full value chain end to end.
Strategy & Insight
Consumer & Market Insights
Category Managment
Price Pack Architecture
Go-to-Market
Brand & Product
Commercial & Retail
Commercial Lead / KAM
Retail & Trade Marketing
Channel Development
Customer Acquisition
Three ways of working
Flexible support, depending on where you are.
There are three ways to work together, each designed for a different level of involvement. Whether you need focused execution, senior commercial representation, or a long-term partner invested in the outcome, the model adapts to your stage.
01 Consulting & Interim
Strategy development, project work or fractional leadership
A defined scope or an interim seat inside the commercial team. Day rate or fixed fee, clear deliverables, firm timelines. Best when the brief is sharp and execution needs to start now.
02 Sales Partnership
Performance-based commercial representation.
foodfwd represents the brand in DACH retail on a commission model — listings, key account management, trade activation. Senior commercial firepower without the headcount.
03 Equity Partnership
Active shareholder with
'skin in the game'
For exceptional brands at an inflection point, foodfwd takes a stake in lieu of fees. Fully aligned upside, long-term partnership.
About
I help start-ups, scale-ups, and challenger brands bring consumer products to market – with a focus on FMCG, CPG, Food & Beverages, and DACH retail.
With 12+ years of experience, I combine strategy with hands-on execution across go-to-market, retail marketing, key accounts, buyer pitches, and activation.
My work is built around accountability – from strategy and listing to launch, shelf placement, and first sell-out.
Helping ambitious consumer brands enter, grow,
and perform in retail.