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Go-to-Market & Retail Growth

For food, beverage & consumer brands entering and growing in DACH retail – from idea to shelf.

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Strategy – Advisory – Implementation

Selected brands

From idea to shelf

Built for brands that want to scale in retail.

Turning food ideas into market-ready brands. Backed by 12+ years in food start-ups and venture building – sharp strategy with hands-on execution.

Operator-led: built around speed, accountability and the full retail value chain. One partner from set-up to sell-out.

12+

years inside food, beverage and consumer brands

100+

products successfully launched across DACH retail

25.000+

FMCG points of sale activated across grocery, drugstore & convenience

single end-to-end contact plus an on-demand bench of senior specialists

Capabilities

Across the full retail value chain.

Multiple disciplines move a brand from market read to shelf performance. Engage where focused support is needed – or run the full value chain end to end.

Strategy & Insight

Consumer & market insights

Category management

Price pack architecture

Go-to-market

Brand & Product

Shopper marketing

Product marketing

Packaging & design

Commercial & Retail

Commercial lead / KAM

Retail & trade marketing

Channel development

Customer acquisition

Ways of working

Flexible support, depending on where you are.

Consulting & Interim

Strategy development, project work or fractional leadership.

A defined scope or an interim seat inside the commercial team. Day rate or fixed fee, clear deliverables, firm timelines.

Sales Partnership

Performance-based commercial representation.

foodfwd represents the brand in DACH retail on a commission model: listings, key account management, trade activation. Senior commercial firepower without the headcount.

Equity Partnership

Active shareholder with ‘skin in the game’.

For exceptional brands at an inflection point, foodfwd takes a stake in lieu of fees. Fully aligned upside, long-term partnership.

Sebastian de Brecey, founder & CEO of foodfwd

About

Hi, I’m Sebastian.

I help start-ups, scale-ups and challenger brands bring consumer products to market – with a focus on FMCG, food & beverages and DACH retail.

With 12+ years of experience, I combine strategy with hands-on execution across go-to-market, retail marketing, key accounts, buyer pitches and activation – from listing to launch, shelf placement and first sell-out.

Helping ambitious consumer brands enter, grow and perform in retail.

Sebastian de Brecey · Founder & CEO

Bring your brand to market.

Where you are. Where you want to be. Let’s talk.

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Retail GTM & Growth

Selected retail partners

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